I'm Ivy, a UX/UI and visual designer with a background in digital design and a passion for creating thoughtful, accessible experiences. My work blends user-centered thinking with strong visual storytelling across digital, branding, and print.
My foundation in design began through my Associate of Applied Science in Digital Design & Graphics, where I developed skills in branding, typography, illustration, photography, and digital media. I expanded that foundation through the Google UX Design Professional Certificate, focusing on user research, wireframing, prototyping, usability testing, and accessible design.
I'm especially interested in understanding how people interact with systems, identifying where experiences become confusing or inefficient, and translating those insights into clear, intentional design.
I focus on understanding user needs, behaviors, and pain points to create experiences that feel intuitive and purposeful.
I use hierarchy, typography, color, and composition to make information clear, engaging, and easy to navigate.
My background in UX/UI, graphic design, photogrpahy, and digital media helps me approach problems from both functional and visual persepectives.
